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Mission, Vision & Priorities

Mission Statement

The mission of Explore Fairbanks is to be an economic driver in the Fairbanks region by marketing to potential visitors, optimizing the visitor experience, and advocating for a thriving year-round visitor industry.


Core Values

Resiliency * Innovation * Opportunity * Cooperation * Diversity * Quality * Community * Transparency


Core Programs

Destination Marketing & Management * Partner and Visitor Engagement * Economic Development * Industry Advocacy


Envisioned Future (2027)

Explore Fairbanks is the number-one resource of visitor information for our destination, bringing visitors from around the world to Fairbanks and Interior Alaska year-round with strategic marketing based on reliable research data and consistent use of our brand pillars. Our organization and our industry are a shared community value thanks to our collaborative working relationships with key stakeholders and the general public, which helps ensure broad-based, consistent and reliable financial support. We lead the way in advocacy efforts for our industry, championing for product development and infrastructure improvements for the betterment of residents and visitors alike. Internally our organization thrives due to an engaged partnership, a dedicated governance, and a motivated and inspired staff that takes pride in their work and in the destination a whole.


Commitment to  Diversity, Equity and Inclusion (DEI)

Explore Fairbanks wholeheartedly embraces and celebrates diversity in all of its forms. We believe that our community’s Golden Heart spirit lies in the rich mosaic of cultures, backgrounds, perspectives and experiences that make us truly exceptional. Through our inclusive marketing efforts, we attract travelers from diverse backgrounds. We have an environment where individuals can come together, share their stories, and form lasting connections. By embracing diversity, we enrich the fabric of our community with a goal of fostering an atmosphere of understanding, respect and unity. Approved by the EF Board of Directors on August 23, 2023


Strategic Priorities 2022-2027

The Explore Fairbanks Board of Directors and management team has identified four overriding strategies it will implement in its efforts to fulfill its mission, achieve its envisioned future, and gain and sustain competitive advantage as the Destination Marketing and Management Organization (DMMO) for the Fairbanks region, including Alaska’s Interior and Arctic.

  1. Focus marketing efforts on strategic opportunity markets specific to our region as well as identified by Alaska tourism
  2. Champion continued strategic product development and infrastructure improvement necessary for a steady, balanced year-round visitor industry
  3. Solidify the visitor industry as a community value

Maintain a strong, resilient, mission-focused organization with an engaged partnership, dedicated governance, and sustainable staffing.


Click here for the Explore Fairbanks 2022 to 2027 Strategic Plan