Fairbanks

In order to develop and execute its annual Strategic Marketing Plan, the Fairbanks Convention and Visitors Bureau draws on many international, national and state visitor industry research studies while commissioning its own studies on Fairbanks.

Excellent on-line resources for general visitor industry research are from the Travel Industry Association of America (TIA), Destination Marketing Association International (DMAI) and the World Tourism Organization (WTO).

On a state level, the State of Alaska's Department of Commerce, Community and Economic Development collects data about both winter and summer visitors traveling to Alaska in its Alaska Visitor Statistics Program (AVSP).

The Alaska Travel Industry Association (ATIA) has conducted a number of research projects including the following:

• The Alaska Resident In-State Pleasure Travel Study Report
• Alaska Travelers Survey
• Images of Alaska
• Alaska Highway Travel

A synopsis of the aforementioned research from the current strategic plan is available.

At a local level, the Fairbanks Convention and Visitors Bureau has commissioned its own research to include Denali Access and the Alaska Visitor Industry Study, the Conversion Study, and Domestic Passenger Air Service at Fairbanks.

The Fairbanks Convention and Visitors Bureau has the following information available upon request.

• Current FCVB Strategic Plan
• Alaska Travelers Survey (ATS) Fairbanks Visitor Profile
• Conversion Studies
• Bed Tax Statistics (Borough and City)
• Borough and City Lodging Facilities (# of rooms)
• Border Crossings
• Airport Arrivals/Departures
• Visitor Center Stats