Inside the Travel Industry

In order to develop and execute its annual Strategic Marketing Plan, the Fairbanks Convention and Visitors Bureau draws on many international, national and state visitor industry research studies while commissioning its own studies on Fairbanks.

Excellent on-line resources for general visitor industry research are from the U.S. Travel Association (USTA), Destination Marketing Association International (DMAI) and the World Tourism Organization (WTO).

On a state level, the State of Alaska's Department of Commerce, Community and Economic Development collects data about both winter and summer visitors traveling to Alaska in its Alaska Visitor Statistics Program (AVSP).

The Alaska Travel Industry Association (ATIA) has conducted a number of research projects including the following:

  • The Alaska Resident In-State Pleasure Travel Study Report
  • Alaska Travelers Survey
  • Images of Alaska
  • Alaska Highway Travel

A copy of the current 2016 strategic plan is available here.

At a local level, the Fairbanks Convention and Visitors Bureau has commissioned its own research to include Denali Access and the Alaska Visitor Industry Study, the Conversion Study, and Domestic Passenger Air Service at Fairbanks.