Inside Explore FairbanksMore about the official marketing agency for Fairbanks

Explore Fairbanks is a non-profit marketing organization whose mission is to contribute to the economic well-being of the Fairbanks area by marketing to potential visitors.

We market Fairbanks as a year-round destination by promoting local events, attractions and activities to independent travelers, group tour operators, travel agents, meeting planners and the media.

More detailed information about Explore Fairbanks is also available:

Mission and Strategic Plan
The mission of Explore Fairbanks is to enhance the quality of the visitor experience and to contribute to the economic well-being of the Fairbanks region by marketing to potential visitors.

Explore Fairbanks annually refines and develops a long-term strategic plan that will help ensure the positioning of the Fairbanks area as an authentic, year-round Alaskan visitor destination.

Vision Statement
We sell Fairbanks! In building a marketing machine that maximizes exposure of Fairbanks in existing markets and cultivates new markets, Explore Fairbanks is the number-one resource of visitor information for our destination. We bring people to Fairbanks with effective marketing based on reliable research data. We expand our marketing effectiveness and ensure the quality of our visitors’ experience by cooperating with the state, other convention and visitors bureaus and non-traditional partners.
Because we simultaneously enjoy and enhance our natural resources, our destination provides authentic Alaska for everyone. In our vibrant community, we encourage new destination features and envision a convention center that is fully utilized year round. Our neighbors and community leaders value a thriving visitor industry and provide broad-based, consistent and reliable financial support.
The quality of the services provided by the bureau is second to none. Located in a world-class visitor center, we enjoy long-term commitments from staff and members who are very active in our operations.
As a result of our strategic focus and hard work, Fairbanks is widely recognized by travelers as the ultimate Alaskan experience and the destination that most characterizes Alaska. Everybody who travels to Alaska believes they must visit us, and because there are two Fairbanks, midnight sun and northern lights, everybody wants to see us at least twice. Since we serve as a base destination for an Alaska visit, we attract increasing numbers of visitors to Fairbanks all year round. Therefore, our members enjoy consistently high levels of occupancy and we measurably contribute to the economic prosperity of our community.

Cooperative Marketing
Cooperative marketing S-T-R-E-T-C-H-E-S promotional dollars. Co-op marketing is a win-win for Explore Fairbanks and the visitor industry by allowing:
  • Explore Fairbanks to increase its presence or expand its reach in the marketplace.
  • business members to take advantage of opportunities to increase exposure to potential visitors; directly sell a product; or take advantage of a one-on-one sales opportunity.
For more information, contact the appropriate staff member.

Membership Benefits
Explore Fairbanks promotes Fairbanks and Interior Alaska as a year-round destination. Explore Fairbanks shares in generating more than $155 million to the Fairbanks economy each year while helping to create more than 2,300 full-time jobs for the community - the majority being Alaska hire.